Activity API

The Activity API enables you to sync offline and server-side customer activities to Netcore CE in real-time. Use this API to capture event data from POS systems, call centers, offline stores, kiosks, WhatsApp/IVR interactions, and historical data sources.

This API helps unify customer behavior across channels, enabling accurate segmentation, personalization, and journey orchestration.

Ensure that Addressable Anonymous is enabled in your panel. This setting enables the system to map anonymous activity to user profiles accurately.

You can refer to the API key guide to retrieve your authentication token.

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Important Points

When the Activity API receives an event for a user who does not exist in your CE account, the system checks for a matching anonymous profile.
• If a match is found, the anonymous profile is converted into a known user.
• If no match exists, a new user profile is created automatically before the activity is recorded.

When to Use the Activity API

This API is useful for capturing real-time activity data from a variety of channels, such as:
• POS (Point of Sale): Capture transaction details from retail checkouts.
• Call Center Interactions: Log customer calls and insights generated through speech analytics.
• Offline Store Purchases: Combine offline and online data to deliver a unified customer experience.
• Historical Activity Data: Import past activity records to maintain a complete customer timeline.

Refer to this document to retrieve your API key.

Here is the reference for the Sample Events Sheet by business vertical